New this season

More than clothing,

a shared story.

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Femme noire et homme portent des chemises bleues assorties avec un motif GAADA rouge et blanc en français et en arabe.

New arrivals

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Femme debout à Paris portant un t-shirt avec pizza carrée style Van Gogh, mangeant une pizza carrée.

Bestsellers

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Our heritage. Our style. Uncut.Forget trends. We tap into the powerful symbols our culture to give you clothes that mean something. Wear your roots. Make a statement that lasts.
Instant classics

The flow boost you deserve

Styles rooted in history, built to defy time and the noise of fleeting trends. Durable and designed for movement, these pieces are your allies across all borders.

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